The crowd will cheer you selling out, then forget your name by the next trend.

REFLECTION

WHAT THIS MEANS

Approval from a crowd is real in the moment and almost entirely disposable. The people cheering you into trading something away have no stake in what happens afterward, and they will be looking at something else by next week. What stays with you is the trade, which runs on a much slower clock. Attention leaves; the decision does not.

Before doing something because a lot of people want you to, ask which of them will still be around in a year. Then ask whether you would choose it with no audience at all. Give the second answer more weight.

A QUESTION TO SIT WITH

Whose applause are you chasing that will not last?

MORE IN MINDSET & IDENTITY

Free, with nothing to buy inside it.