A compass doesn’t check the crowd before pointing north.
STILLNESS
STILLNESS
A reliable instrument gives the same reading regardless of who is in the room, which is the only reason anybody trusts it. A sense of direction that adjusts for company is not direction, it is consensus with better branding. The entire value comes from the fact that it does not move. Nobody would use a compass that polled the room first.
Notice where your opinions shift depending on the audience this week. Take one and hold it steady in both rooms. See what that costs, which is usually less than you feared.
Where do you look when the whole group disagrees?
Free, with nothing to buy inside it.