When the project flops, say “I.” When it wins, say their names. People will run through walls for that math.

LEADERSHIP

WHAT THIS MEANS

Credit and blame are the two currencies a group watches most closely, and handing them out in the unnatural direction is what makes people trust you with effort. Taking responsibility publicly costs very little in practice, since everyone already knows roughly what happened, and giving credit costs nothing at all. Doing the reverse is the quickest way to be quietly abandoned.

Next time something fails, write the account using your own name and nobody else’s. Next time something works, list the people and be specific about what each one did. Keep that up and effort stops needing to be requested.

A QUESTION TO SIT WITH

Whose names did you leave out of your last success?

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