Trends are sprints that end in a month. Build something that still makes sense in five years.

Whatever is loud right now is loud because it is new, and newness has a short half-life. Building for it means rebuilding constantly and arriving slightly late every time. The things that last are usually plainer, because they answer something that does not change with the season.

Ask whether what you are making would still make sense to someone five years from now. Keep the part that answers yes and treat the rest as decoration. Following a trend for attention is fine, as long as the structure underneath is not made of it.