People who announce their loyalty every week are usually negotiating. The real ones just keep showing up.

Frequent declarations are usually doing work that behavior should be doing. When someone keeps telling you how loyal they are, the statement is often a request for something in return, or a deposit against a future they expect to need credit for. Nobody with a solid record feels much need to describe it.

Watch the actions and let the speeches pass without comment. Ask yourself what the declaration is preparing you for, since that is often visible a few weeks later. And check your own habit here, because announcing a quality is easier than producing it.