Start the channel, the shop, the band. You’ll learn more from one real attempt than a year of planning one.

LEADERSHIP

WHAT THIS MEANS

Planning feels like progress because it has all of the thinking and none of the risk. A real attempt hands you information that preparation cannot: what you are good at, what bores you, what other people respond to. The first version will be rough, and rough is exactly how you find out. Most of what you need to know only appears after you begin.

Give yourself a small start this week. One video, one table at a market, one practice in a garage with two friends. Do it badly rather than not at all, and let the second attempt be the one that gets better.

A QUESTION TO SIT WITH

Have you been planning something you could just start today?

MORE IN AMBITION, SUCCESS & LEGACY

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