Opinions get sharper the moment you have to film them, write them or build them. Vague dies in the making.

CREATIVITY

WHAT THIS MEANS

Vagueness survives in conversation and dies in production. The moment you have to choose a shot, a word or a button, the fuzzy version of your opinion runs out of room, and you find out what you actually think by being forced to decide. Making things is therefore a form of thinking rather than a report on thinking already done. Half-formed views feel far more solid than they are.

Turn an opinion you have been repeating into something concrete, a short video, a page, a built example. Notice where you have to invent a detail you had never considered.

A QUESTION TO SIT WITH

Would one of your opinions survive being built?

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