Making something for one specific person is easier than making it for everybody, and it often lands wider.

Aiming at one person hands you a thousand small decisions for free. You know what they find funny, what they already understand, what will land as too much, and that knowledge replaces guesswork with judgement. Work made for everybody has to be generic to qualify, and generic is what nobody keeps. Oddly, the narrower piece often travels further, because other people can feel that it was meant.

Pick one real person and make the next thing for them, with their name at the top of the page. Keep the detail only they would get. Send it to them before anybody else sees it.