Sometimes the first step is just buying the goggles. Lower the bar for starting, not for finishing.

CREATIVITY

WHAT THIS MEANS

Starting is a separate problem from doing, and people keep solving the wrong one. A first step so small it feels silly, buying the kit, booking the slot, putting the shoes by the door, gets you past the only part that reliably stops you. Lowering the entry price has nothing to do with lowering your standard for the work itself.

Name the thing you keep not beginning, and take the smallest physical step toward it today. Not the plan, the step. Leave your ambition for the finish exactly where it is.

A QUESTION TO SIT WITH

What tiny first step would get you actually started?

MORE IN GROWTH, CHANGE & REINVENTION

Free, with nothing to buy inside it.