Likes disappear in a day. A laugh with a friend can last a lifetime in your memory.

Attention from strangers moves fast and leaves nothing behind. The numbers on a post are gone by the next afternoon, and they have never once made anybody feel known. A moment with a person who actually knows you gets filed somewhere far more durable.

Spend one evening this week making one person laugh in a room rather than a hundred people tap a button. See which one you can still recall in a month.