Build something that still matters when the applause moves to someone else.

Attention moves on, always and to everyone. Something built only for it has a short life and leaves nothing behind when the room turns. What survives is the thing that was useful, or true, or that changed someone, none of which depends on being currently noticed.

Ask what part of your work would still matter if nobody mentioned it again. Give that part more of your time. The rest can continue, but it should not be what you are actually building on.