You can miss something important simply because you expected it to look impressive.

Expecting the important thing to look important is how people walk past it. Opportunities, good people, and turning points frequently arrive in unremarkable packaging, and the filter that screens for impressiveness screens them out along with the noise.

Give something ordinary a second look this week, a person you have not really talked to, a small option you dismissed. Ask what it would be if it were significant. The check costs almost nothing.