A useful recommendation can end with the freedom to decide differently.

Recommendations turn into pressure when the person giving them needs to be followed. The listener then has to weigh the advice and manage the relationship at the same time, which usually means agreeing out loud and quietly doing something else. Ending with genuine permission to choose otherwise costs the adviser nothing and makes the advice easier to consider honestly.

When you recommend something this week, finish by saying that the other choice is reasonable too, and mean it. Then let their decision pass without comment.