A principle becomes clearer through the inconvenience you accept to apply it consistently.

LEADERSHIP

WHAT THIS MEANS

Stated values are cheap; the shape of a principle only becomes visible at the point it costs something. Anyone can be against a practice in general. What defines the position is whether you still hold it when applying it means the slower option, the lost contract, the awkward conversation with someone you like. Until then you have a preference rather than a commitment, and the difference is invisible from outside and often from inside too.

Find a value you claim and locate the nearest place it would be inconvenient. Pay that cost once this month, deliberately, and see whether the principle survives the bill.

A QUESTION TO SIT WITH

Which principle of yours has actually cost you something?

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Free, with nothing to buy inside it.