Love people loudly. Being too cool to care has never made anyone’s life better.

Being too cool to care is a defense that costs more than it protects. Keeping your enthusiasm quiet means never looking foolish for loving something, and it also means nobody around you is quite sure where they stand with you. Treating warmth as embarrassing is a local rule, and it does not survive contact with real life.

Say the affectionate thing out loud this week. Tell your friend the thing you would only say about them to someone else. Be the one who claps first, while the room is still deciding whether to.