Ten people who truly love your work beat ten thousand who scrolled past it.

Reach and effect are not the same measurement. A large number of people scrolling past leaves almost nothing behind, while a small number who genuinely care come back, tell someone, and are still there for the next thing. One of those numbers is easy to see and easy to chase. The other is the one that actually builds something.

Look at who responds to your work in a real way, not at the count. Talk to them, make the next thing partly for them, and let the number take care of itself. Growth that comes from people who care tends to hold.