People can handle bad news. What breaks teams is finding out you knew and didn’t say.

LEADERSHIP

WHAT THIS MEANS

Information gaps get filled by imagination, and imagination is almost always worse than the facts. What damages trust is not the bad news itself but the discovery that it was held back, because that rewrites everything else you have said. People forgive difficult situations. They do not forgive finding out they were managed.

When you know something unpleasant this week, say it early and plainly, even without a solution attached. Tell people what you know, what you do not, and when you will know more. Admitting you are unsure is fine, and much better than silence.

A QUESTION TO SIT WITH

Would your team forgive the timing of what you knew?

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