Charisma gets people in the door. Consistency is why they don’t leave.

LEADERSHIP

WHAT THIS MEANS

Easy company opens things quickly and closes them just as fast if nothing follows. What holds a group is the boring part: showing up at the same time, doing what you said, answering the message. People stay where they can predict you. That prediction is worth more than any good first impression.

Pick one thing you do for your group and do it the same way three weeks running. Same day, same effort, no announcement. The change is not in how they feel about you at first, it is in whether they still count on you in a month.

A QUESTION TO SIT WITH

Are you charming on day one and unreliable by week three?

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